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Mountain Lion Rocks: 3 Million Downloads in 4 Days

Mountain Lion rocks! Apple’s latest desktop operating system OS X 10.8 was downloaded more than 3 million times since its launch, the Cupertino company announced on Monday. “Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

Mountain Lion, Apple's latest desktop operating system
Mountain Lion hit the Mac App Store last Wednesday with an aggressive pricing: $19.99 as an upgrade from Lion or Snow Leopard. It includes 200 news features, such as a Notification Center, Dictation, a new Message application, Game Center and Airplay mirroring, as well as deep Facebook integration—coming this fall as a software update after iOS 6 will be publicly available.

Mountain Lion goes beyond the success of last year’s Lion, which was downloaded 1 million times on the first day of its availability, with its total sales above 6 million by October 2011. Customers who purchased a new Mac computer after June 11 can upgrade to Mountain Lion for free.

The success of the ninth major OS X release comes as no surprise: the majority of its reviews are positive and it was surrounded by an unprecedented demand. According to Chitika’s statistics about Mac OS X usage, within 48 hours Mountain Lion’s usage rate had already reached the level of Mac OS X 10.4’s Tiger. These figures are likely supported by a more aggressive price point (Lion was marketed for $29.99) for the operating system as well as a long list of desired feature improvements. However, as its data shows, 45 percent of the Apple desktop operating system’s user base operate on Mac OS X 10.6 Snow Leopard, and are eligible for the $20 upgrade.

In the two days after Mountain Lion became publicly available for download, 3.2% of all Mac users have upgraded to the long-awaited OS, which was beyond analysts’ expectations.

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