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How Design Influences Our Choices: The iPad Vs. Samsung Galaxy Tab

An iPad bargain can bring huge smiles as well as complaints. Are you sure that you are in the right place and talking to the right guy? Check again, because you don’t want to end up like the guy in the latest Apple Genius ad. Or the Best Buy customers who ended up returning the tablets they purchased after realizing the tablet wasn’t an iPad.

iPad vs. Samsung Galaxy Tab
The Apple versus Samsung patent lawsuit that will kick off next week in a San Jose, California, court brought some amazing facts to the surface. We told you about the early iPhone and iPad prototypes, but there is much more. Samsung was recently accused of spoliation of evidences that could favor Apple—company employees deleted emails that could have been served as evidence from the internal server—which is interesting because Apple has its own documentation about Samsung’s internal alerts regarding copying.

As we already reported, Samsung is accused of copying Apple’s key products, the iPhone and iPad. Some of the designers Apple cites in the documentation prepared by its lawyers say, “All you have to do is cover up the Samsung logo and it’s difficult to find anything different from the iPhone.”

Recent studies reaffirmed Apple’s position on the tablet market and the efficiency of the Cupertino company’s marketing team: in the eyes of the average consumer, the tablet computer is associated with the iPad.

Now, the Galaxy Tab 10.1 and 7.7 was found to be infringing on Apple’s design patents—although a UK judge believes the device isn’t as cool as the iPad—meaning the Android tablet is so similar to the iPad that an average consumer can become kind of confused. So they end up in Best Buy and pick up a cheap tablet with the strong belief that they bought an iPad.

In the end, the customers returned the product to the seller. But the core of the story Apple dug out to present in front of the California judge is Samsung’s decision to take Apple’s commercial patent—the one that makes an iPad an iPad—and copy it. Google’s letter tries to justify the strongest Android phone and tablet manufacturer’s move, claiming Apple’s patents are so great they need to be shared, but the Kent Walker forgets one tiny little fact: these aren’t standard-essential patents, but commercial patents; in other words, what makes the devices distinguishable.

Funny thing is that even Google warned Samsung about its copying policy, but the South Korean company didn’t pay attention. And now Apple and Samsung have more than 50 IP lawsuits spread across the globe. But this one, filed in the U.S., looks to be the fiercest of all, and maybe we’ll witness a final ruling that will affect the fate of the Galaxy Tab line as well as the iPad.

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