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Apple Files Lawsuit Against Amazon for “False Advertising”

If you have been paying attention to many of the news regarding the tech industry for the past months, you will see that a good chunk of it is about major tech companies suing each other. And one major player at the center of it all is the Cupertino giant who seems to be involved in most of these legal battles. And now, it seems that Apple is once again entangled in another legal battle, and this time with another familiar court opponent, Amazon.

Apple VS Amazon
If anyone can recall, Apple has already previously sued Amazon over the latter's usage of the term "App Store". And now the Cupertino company is expanding on the lawsuit by accusing the online retailer juggernaut of "false advertisement". This new lawsuit from Apple came just after this week's successful launch of Apple's first real entry to the tablet market, the Kindle Fire.

In this amendment of its original lawsuit, Apple accused Amazon of false advertising because the former is said to be focusing on the name "Amazon Appstore" rather than its moniker "Amazon Appstore for Android", will less emphasis on the "for Android" suffix. So according to Apple, this practice of Amazon is likely to lessen the Apple App Store's goodwill because customers will be associating the "inferior" qualities of Amazon's service to that of Apple.

"Amazon's use is also likely to lessen the goodwill associated with Apple's App Store service and Apple products designed to utilize Apple's App Store service by associating Apple's App Store service with the inferior qualities of Amazon's service."

As of this writing, Amazon has yet to comment regarding this issue.

Amazon's Kindle Fire, the first ever foray of the online retail giant into the tablet market, just had a successful launch this week. The iPad is currently dominating the market for tablets but according to analysts, the Kindle Fire's $199 price tag could help it become one of the real competitors to Apple's tablet.

Why can’t we all just get along? [via CNET]

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    Kid Computers9 years, 10 months ago

    Apple is always suing someone for something and vice versa…. there’s nothing anyone can do in regards to innovation and technology.