In September, Apple launched a pair of iPhone, which is of course the iPhone 5s and iPhone 5c. The former was meant to be the flagship model while the latter is marketed as a mid-tier device. Three days after launch, Apple managed to sell 9 million units but this figure included both iPhones. So which iPhone is selling more and just how much?
According to a new analysis by Consumer Intelligence Research Partners (CIRP), the flagship iPhone 5s is outselling the iPhone 5c in the US.
According to CIRP’s survey of U.S. consumers who purchased Apple’s latest iPhones during the last days of September, the 5s accounted for 64 percent of total iPhone sales following its launch that month. Meanwhile, the 5c accounted for 27 percent, with the legacy iPhone 4S making up the remaining 9 percent.
So basically, the iPhone 5s is not only outselling the iPhone 5c, but it's doing so two to one. With how the iPhone 5c was priced, there was a potential risk it will cannibalize the sales of the iPhone 5s. However, that seems to be not the case. While it is expected that the iPhone 5s will outsell the iPhone 5c, the difference in numbers is what's surprising consider the newness of the latter.
Despite Apple's significant marketing push, the iPhone 5c performed just as well as the iPhone 4S when the iPhone 5 was introduced. It's also worth noting that the iPhone 5 had a more successful debut as compared to the iPhone 5s; the former captured 68 percent of new sales while the latter has captured 64 percent.
So why do you think this development happened? Would it be better if Apple retained the iPhone 5 as the lower cost option?Contact Us for News Tips, Corrections and Feedback