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Digitimes Claims 20 Million iPhone 4S Sold Over Holiday Period

Earlier this year, there were rumours Apple was cutting down on the iPhone 5 display and component orders, due to low demand for its latest handset. Several reports reinforced this earlier rumour.


According to BrightWire's sources, in January, Apple sold only 140,000 units in South Korea, well below expectations, and lower expectations were seen in Russia since launching in December, at about 160,000 iPhone 5 units.

In addition, Digitimes' inside sources claimed 47.8 million iPhone sales reported during the holiday quarter. The iPhone 4S accounted for 20 million units, which is a significant percentage of the total sales volume and shows a high consumer demand for the iPhone 5's predecessor.

Apple announced iPhone shipments of 47.8 million units in the fourth quarter of 2012 but only half of that volume was the latest iPhone 5; the iPhone 4S still contributed about 20 million units, according to sources from the upstream supply chain.

The sources believe that the strong price/performance ratio of the iPhone 4S compared to the iPhone 5 allowed the previous-generation smartphone to continue seeing strong demand in the retail channel and the unexpected outcome has in turn benefited the upstream supply chain of the iPhone 4S.

To make Apple's iPhone 5 sales even narrower, another report from Korea claims some companies in Apple's supply chain have started looking for alternative clients as the "ride Apple" strategy seems to be ineffective. But this is just one part of the iPhone 5 story. As Tim Cook suggested, we should question those supply chain rumours.

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