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Siri 2.0 to be a Distinct, Recognizable Character

When Apple announced Siri, the virtual private assistant, the tech world was amazed how far the company goes to deliver premium products and services to their customers. However, when it reached iPhone owners and they started using it, the reality was different, yet it continued to be main feature of the iPhone 4S.

First, Siri was, and currently is, stuck in Beta. While she has learned a lot from its users, it still isn't the VPA we imagined it would be. Fortunately, the jailbreak community reacted and developers came up with some awesome tweaks extending Siri's abilities, like sending tweets and so much more.

With iOS 6 Apple has done its homework  and surprised us with additional features. All of them are awesome -thank you Apple- but Siri has remained still in Beta. She has a lot to learn, while Apple and Google part ways, not just in terms of a built-in YouTube app and Google Maps, but in Siri's reliance on Google searches.

Apple is aware and as the one of their closed job listings shows, they're working on transforming Siri into a recognizable character. According to the job listing, Apple sought individuals to translate Siri into a handful of languages, which is awesome for non-English speakers, but maybe more important was one of Apple's job requirement was the potential writer will "help the Siri team evolve Siri as a distinct recognizable character". It was also looking for someone creative to "develop and write original dialog to support new Siri capabilities".

You may recall Apple had an early concept with a virtual private assistant. With Siri on board for two years now, and with the new writers teaching Siri to become more social and a more distinct character, we can expect Apple to present Siri 2.0 soon and maybe that'll happen with the launch of the iPhone 5S.

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