While preparing for CES 2013 and waiting for Apple's quarterly earnings report, Kantar Worldpanel ComTech has released another study studying the US mobile market in the fourth quarter of 2012. According to their data, iOS, and in this case the iPhone, was the most sought-after smartphone in the US, from a 12-week period that ended on November 25, 2012.
The report comes after Consumer Reports ranked the iPhone 5 as the worst top smartphone, when compared to the available Androids currently available. Looking at both the AT&T and Sprint ratings, the iPhone was ranked third behind the LG Optimus G and the Samsung Galaxy S III. Furthermore, it didn't even reach the top three in Verizon's own rankings.
AT&T continues to see success, due to the strength of the iPhone 5 and maintains its status as the top selling smartphone carrier, being reponsible for the 35.4% of smartphones sold in the 12 week period. Verizon follows behind as a close second, with a share of 31.9%. Sprint, in third, with 14.5% of the share, saw the largest decrease when compared to las year, down 5%.
However, from the Kantar Wordpanel ComTech report, we see the iPhone 5 was the best-selling device and Android market share had dropped nearly 11% by November 25.
While the analysts say high demand for iPhone pushed the iOS market share up and 27% of iPhone buyers had shifted to iOS from another smartphone OS. 34% upgraded from a previous iPhone, while 40% were first-time smartphone buyers. An interesting highlight of the report is the high demand for Apple's iPhone pushed the platform to become Verizon's top-selling OS for the first time.
First-time smartphone buyers upgrading to an iPhone led to iOS becoming Verizon’s top selling OS for the first time. Verizon, who has the largest featurephone user base, saw 44% of their featurephone user base upgrade to an iPhone, compared to the 38% of AT&T’s featurephone user base.Contact Us for News Tips, Corrections and Feedback