Whenever a new iPhone, like the iPhone 5, goes on sale, it is fair to expect that it will always sell in high numbers. Since the iPhone usually releases a new version during Q4 annually, these numbers can reach whole new heights by the time the holidays arrive. Android has definitely enjoyed a good year as it managed to snag most of the market share percentage from iOS in the United States, but it seems that it's high time for Apple to claim the spotlight. According to a new report, the strong sales of the brand-new iPhone 5 has propelled the iOS to the top of the smartphone market share in the U.S. More details after the jump.
With its massive growth and availability in a plethora of devices, Android was able to seize the majority of the USA's smartphone market share. However according to the most recent smartphone sales data from Kantar Worldpanel ComTech, it seems that Android's reign is now over, thanks to the strong sales of the iPhone 5 in the last 12 weeks. The latest iPhone is definitely one of the fastest-selling gadgets of the year which managed to sell 2 million units in just 24 hours. Apple announced that the iPhone 5 launch is their most successful product launch yet.
As for the latest sales report, the iOS now accounts for 48.1% share of U.S. smartphone sales. This is a significant improvement over last year's sales period by a whopping 25%, and this effectively made the iOS dominate the U.S. smartphone market share, overtaking Android. Android comes in at the second spot with 46.7% share.
The latest smartphone sales data from Kantar Worldpanel ComTech shows that strong uptake of the iPhone 5 over the past 12 weeks* has boosted iOS back to the number one spot in the US. It now has a 48.1% share of US smartphone sales compared with Android which has 46.7%.
On top of that, Kantar Worldpanel ComTech also cited that the success of the iPhone 5 is mainly built on brand loyalty. 62% of the U.S. iPhone 5 sales came from Apple device owners who have chosen to upgrade. 13% came from people who switched from Android, and 6% from BlackBerry devices. Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, commented:
Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device. An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade. While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment – a clear sign of the strength of the brand in the US marketplace.
This is a clear victory for the Cupertino company and by the time Christmastime comes, one can definitely expect the sales of the iPhone 5 to spike, along with newer devices introduced recently like the iPad mini and iPad 4. [via RedmondPie]Contact Us for News Tips, Corrections and Feedback