We've heard the Foxconn chairman complaining about the company falling short of the high demand for the iPhone 5. We've also seen that Apple is only able to ship the iPhone 5 in up to four weeks. Despite all the above, BTIG Research's Walter Piecyk says supply and demand for Apple 's latest iPhone is almost in balance.
He says this despite the latest reports showing people queuing up for iPhone 5 every morning and lunch. The device sold out in India on the first day of availability, but that's not the case, the analyst believes.
Piecyk informed investors in a note issued Thursday that shipping times have dropped to 7 days at AT&T, Verizon and Sprint:
"Supply was challenged in the third quarter," AT&T CEO John Stephens said, "and quite frankly, the supply situation has improved, and we expect it to continue to improve, and we're thrilled with that."
But the question remains open: Why does the Apple site show 3–4 weeks?
According to Piecyk, Apple is pleased with its new strategy, which allows customers to place an order for an iPhone 5 between 10 p.m. and 4 a.m. and then pick it up personally at the Apple Store the next day. With this strategy, the Cupertino company gets customers into its stores and improves its accessory sales.
Also, the analyst confirms earlier iPhone sales forecasts, by saying Apple is on the right path to selling about 47.5 million units during the holiday quarter, a 28% rise compared to the same period a year ago.
"Apple's best hope to re-ignite sales in the March quarter and extend the compressing product cycle appear to be with signing up China Mobile with a TDD-LTE version of the iPhone," he writes.
What do you think of Apple's new sales strategy with regards to the iPhone 5? [Via Fortune]Contact Us for News Tips, Corrections and Feedback