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7 Reasons Blackberry 10 Will Save RIM: Cause Panic at Samsung and Apple

It may seem to be unlikely but there are many folks who are actually excited for BlackBerry 10. When it comes to the evolution of smartphones, there is no doubt that BlackBerry is simply one of the pioneers. Can you recall the time when BlackBerry handsets actually ruled the market? However with the debut of the iPhone and the introduction of Android, Research In Motion (RIM) has now been completely blasted out of the smartphone race. The company is not even playing catch-up anymore but these past years, it has been a constant struggle for survival. However, it seems that RIM has still an ace up its sleeve with its upcoming product, the BlackBerry 10. Here are 7 Reasons Blackberry 10 Will Save RIM and Cause Panic at Samsung and Apple.

BlackBerry 10 Photo

7 Reasons Blackberry 10 Will Save RIM

BlackBerry 10 Runs on The QNX Real-Time Operating System

BlackBerry 10 QNX

QNX much like the BlackBerry is a Canadian creation. Engineers regard this operating system as the most advanced, most stable, and most secure operating system in the world. It is said to be used by the likes of NASA for various mission critical operations, nuclear factories and stations, high-speed train control systems, and many others. This is RIM's secret weapon and it is future-proof, they are hoping to hit it big with BlackBerry 10.

So what makes QNX so great? This operating system is built on a “micro-kernel” architecture and is touted as its main advantage, as opposed to other software platforms that use a “monolithic” design. This implies that the core components of the OS only has the very minimum of the code which can give the mechanisms needed to run the OS. It is also a RTOS (real-time operating system) which can guarantee consistency when it comes to accepting and completing a task.

One of the key advantages of this architecture is that it can execute multiple platform runtimes simultaneously with the highest efficiency. So this means that one can write applications in C/C++, Webworks HTML5, Java, Adobe AIR and all will be run natively on the BlackBerry 10. Developers with just about any amount of programming experience can create a good app that runs great. With QNX, RIM finally has an operating system that can compete with the current smartphone industry.

BlackBerry Flow

BlackBerry 10 Flow

When it comes to providing the best user experience, one has to provide an easy-to-use and smooth as silk user interface. RIM has addressed the issue of multitasking with what the company calls the Flow view. The basic idea is to have all of the apps on the device to be naturally integrated into the operating system. This saves the user from the tedium of having to first drop what they are working on, closing it manually, and firing up another app just to check their email, Facebook or Twitter, or whatever it is that needs urgent attention. BlackBerry Flow paves the way for a smooth transition from task to task.

As described by RIM, Flow is a “a seamless user experience which provides full control and flexibility in every moment and every touch. Flow keeps the momentum going so that user goals can be achieved quick and efficiently.” Check out the video below to see the BlackBerry 10 Flow in action:

BlackBerry Hub

BlackBerry 10 Hub

It's no secret that one of the primary functions of our smartphone devices is for checking our messages. RIM is making some serious overhauls as to how users will be able to interact with all of their communications. Think of BlackBerry Hub as some sort of a master inbox where users can view, manage and interact with their emails, Facebook, SMS texts, notifications, feeds and many others. A long press to just about any message or alert will invoke a sidebar where you can reply, delete, share, etc. Swiping up and across will always invoke the Hub wherever you are in the operating system. With a simple gesture, you will be able to peek into the Hub at any time. Check out the video below:

The BlackBerry 10 Smart Keyboard

BlackBerry 10 Keyboard

One of the key reasons why BlackBerry devices were such a success is without a doubt for its physical keyboard. In fact, there are those who remained faithful to BlackBerry just because they love the keyboard so much. But with the popularity of the iPhone and various Android handsets, a physical keyboard seems to going the way of the dinosaur. RIM has realized this so they integrated an onscreen keyboard for BlackBerry 10. However, much like the well-known BlackBerry tradition, RIM has taken their time to bring a good keyboard in BlackBerry 10.

The main draw to BlackBerry 10's virtual keyboard is the predictive text function which can detect frequently used words and they will be displayed above the keyboard. If you wish to use the suggested words, you simply have to flick upwards to the text box. Deleting text is also a relatively easy affair because you can just swipe left or right across the keyboard and the last word you've typed will be deleted. The system also actively learns your typing habits and then throws suggestions as powered by a context engine. The system will even respond if you keep missing a key due to fat fingers. With the new smart onscreen keyboard, users will be able to type messages with the least number of presses.

Time Shift Camera

BlackBerry-10-Time-Shift-Camera

Camera phones are all the rage nowadays and it is slowly eroding the market of dedicated, point and shoot camera devices. RIM realized that one of the main factors that could sell the BlackBerry 10 is the quality of the camera. Sure enough, RIM has been cooking up a new camera app that hosts a killer feature. The name of the said feature is Time Shift. When a user shoots a photo, multiple shots are taken and they can tap on the screen to highlight the subject's face. Then using a radial menu, you can quickly scroll before the picture was taken in order to get that picture-perfect moment. Perfect for subjects that happen to close their eyes when the shot was taken. This essentially lets you go back in time to capture that perfect shot. This is how Time Shift looks in action:

BlackBerry Balance

BlackBerry 10 Balance

There are users who purchase two separate smartphones just to accommodate both their needs for business and personal use. With the release of BlackBerry 10, you don't have to buy two different handsets for your personal and business use. BlackBerry Balance is a new feature that essentially lets you have two smartphones with only one device. You can switch your device between Personal and Work profiles. One side of the OS is connected to the BlackBerry business server while the other one is linked to a personal interface. Each profile is given its own distinctive look, set of apps, connections, and each will have their own password protection.

Both modes are firewalled and essentially partitioned, so the changes you've made and the files you've saved won't affect with a certain profile won't affect the other. For example, photos that you have taken in Personal mode won't be viewed in Business mode and vice versa.

The App Factor

BlackBerry 10 Apps

Undoubtedly, one of the most crucial factors that will decide the fate of BlackBerry 10 is its library of apps. Regardless of how good the excellent the built-in software and hardware of BB10 are, it would be rendered irrelevant without a good library of apps that users can choose from. When Windows Phone 8 was launched, it received a good number of positive reviews but one of its drawbacks was the lack of apps. With the massive number of apps that are available for iOS and Android, a measly app selection is definitely unacceptable. RIM has definitely saw through this and it seems that the company won't be making the same mistake.

According to RIM CEO Thorsten Heins, by the time BlackBerry 10 is launched, it will be accompanied with around 100,000 quality apps. This may seem paltry when compared to 700,000+ apps offered by the iTunes App Store but take note that these are merely launch numbers. This is a new record for the number of apps for a newly-launched platform. Heins emphasized quality when describing the apps at launch. He said, “we don’t have 1,500 Solitaire apps. That is not what Blackberry is about.”  He is basically saying that the number of apps at launch may not be comparable with what Android and iOS has to offer but customers can trust that they will all be high quality, useful apps.

Final Thoughts

Can BlackBerry 10 Save RIM

As announced by RIM, BlackBerry 10 will launch on January 30, 2013. During this launch event, RIM will be showcasing the final working version of BB10 as well the two handsets that will run it. Will the BlackBerry 10 be the redemption that RIM has been looking for? Or will be it the final nail on RIM's coffin? Personally, I hope that RIM does have a winner on their hands with BB10. Competition is always good for consumers and it doesn’t hurt to have more in terms of smartphone selections.

So do you think BlackBerry 10 will be able to save RIM?

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4 comments
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  •  
    blaqx1 year, 11 months ago

    I own a BB10 device. Android/iOS/Windows(and cellular phone :) ) users don’t know what they are missing. 

  •  
    Emmanuel Olalere3 years, 10 months ago

    Nice points, i too am personally waiting for BB 10. I have never really been a fan of Blackberry but with the way BB10 is being developed i think it’s a quality alternative to Android, iOS and WP

  •  
    Jay Harker3 years, 10 months ago

    Well written article. Thank you for actually doing some research before posting unlike so many others rampaging as writers. I think BB10 is amazing and it could revolutionize mobile computing for sure. The question still remains though, whether or not the launch will be successful. RIM has a heck of a lot of mindshare to win back. Smart, solid marketing and delivering on promises will be key in doing this. I am very optimistic.

  •  
    Ryan Robinson3 years, 10 months ago

    The title may be a little sensationalist. I don’t think it will cause panic at Samsung and Apple. But I do think it will cause great competition and force them to innovate again.