Although the tech world was waiting for Apple to release its iPad mini pre-order sales numbers, the Cupertino company surprised us with a totally different announcement regarding executive management changes, and as part of these changes Scott Forstall and John Browett are out.
According to Apple's press release, the company is shaking up its executives to increase collaboration between the hardware, software and service teams. The result: Jony Ive becomes the leader of the Human Interface team, along with his role as the head of industrial design. Bob Mansfield, who announced his retirement earlier this year, will stay another two years at Apple leading a new group, Technologies. This group combines all of Apple's wireless teams across the company.
As a result of the company's decision to take all online services into one group, Eddy Cue will add Siri and Maps to his responsibilities. Until today the group he leads had only overseen the iTunes Store, the App Store, the iBookstore and iCloud. Craig Federighi will be in charge of both iOS and OS X.
While Apple's decision to dump John Browett as the head of its retail group didn't come as a shock, the news of Scott Forstall leaving Apple did surprise the blogosphere. Or did it?
Ryan of gdgt quickly sketched the reasons why iOS head Scott Forstall has left Apple and what this means. First of all, he notes, Forstall was the guy who was known to be 'consolidating power among the ranks at Apple' and this wasn't good for any of the parties involved.
Furthermore, the iOS was a success, but it has been criticized for its low evolution when compared to Android. The iOS 5 and iOS 6 launch brought new features, but it wasn't enough -- at least for some critics.
Another reason that could have led to the firing of Forstall: some whisper he was the one behind leaving some iPhone 4 units running in the wild, and you may recall the result of this decision. Yet, the two biggest visible fails for Apple, by its now former iOS head, is the launch of Siri and Maps. This isn't something Apple can get over too quickly. Additionally, if you consider that Tim Cook had to apologize in public for Forstall's failure, him departing Apple seems like an obvious choice.Contact Us for News Tips, Corrections and Feedback