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LTE Connectivity Not Incentive To Buy iPhone 5 (Survey)

Interestingly, Piper Jaffray studies always show a different picture of iOS users than other studies: a couple weeks ago I wrote about most future iPhone buyers rejecting the need for a bigger screen as an incentive to buy, and now another survey shows 47% of US consumers don’t need LTE.

iPhone 5 4G LTE
The investment firm surveyed 3,000 individuals and they found that only 25.7% think that Long Term Evolution cellular connectivity is better than the current 3G connectivity. I don’t know if they tried out the network or not, but this surely is an interesting point of view coming from consumers.

When the new iPad (or iPad 3) was launched, one of the most expected features beyond the Retina Display was 4G LTE connectivity. With this on board, I am 100% confident that Apple’s iPhone 5 will indeed feature this type of connectivity for two reasons: first, it was on the iPad, so everything is set to arrive with the iPhone 5, and secondly, Qualcomm’s Gobi chipsets will enable the iPhone 5’s universal access to cellular networks across the globe. And this is a key component of the China Mobile deal that Apple is expected to sign this year.

But let’s get back to what consumers think about LTE. The Piper Jaffray survey shows that consumers are ambivalent about which wireless operator in the US has the best 4G LTE network: 51% of those surveyed answered, “all 4G networks are the same”.

However, Verizon was a clear winner among consumers, who gave a clear opinion about the 4G network. But the lack of opinion gives enough space for other market players such as AT&T, Sprint and T-Mobile.

The investment firm also takes a quick look at the iPhone 5’s buying rate. As the poll results show, 55% of those surveyed will purchase Apple’s next-generation iPhone, but this time they are divided according to carrier: Verizon took first place again with 44% choosing the red-colored (Vodafone owned) carrier, and 29% opting for AT&T. Sprint and T-Mobile accounted for 14% and 13% respectively, but the latter isn’t currently on the list of Apple’s carrier partners, although this is expected to change with the iPhone 5.

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