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iPhone’s Position In The Global And US Market

By the end of the fourth calendar quarter of 2011 the iPhone was ranked the No. 1 Smartphone on a global scale pushing Samsung’s products behind. However, the setup changed in just six months: Samsung gained traction and dethroned Apple during the first quarter of 2012 and maintained its position at the end of the second calendar quarter too.

The iPhone in Apple StoreApple suffered a 26% drop in iPhone sales to 26 million units in Q2, down from 35 million reported after the first three months of the year. This was due to multiple factors: sales were impacted by macroeconomic variables, increased competition, and the rumors of the iPhone 5 which delayed purchases of future iPhone owners, IHS Suppli comments.

Samsung on the other hand enjoyed a successful six months in terms of sales: with a total of 69 million smartphones shipped during this timeframe it maintained the No.1 spot grabbed from Apple. As an IHS Suppli analyst highlights, Samsung responds very quickly to its main competitor, Apple, as it creates a variety of similar-themed products based on the Android platform. It also explores opportunities missed by Apple, such as larger screen size smartphones (i.e its phablet, the Galaxy Note, or the latest flagship smartphone, the 4.8-inch screen Samsung Galaxy S III).

In other words, the fight between Android and iOS is mainly between Samsung and Apple: the two companies control more than 80% of the global smartphone market. However, when looking at the US smartphone market Samsung’s position isn’t that positive than on the worldwide scale.

According to Strategy Analytics’ latest data the popularity of the Android platform dropped 4% on an annual basis. There are several factors influencing this data, like the 5% drop in smartphone shipments which fell to 24 million units in the US during the April 1 to June 30 period. Although Android remains the top choice of the Americans, Apple is gaining ground: the iPhone rose 10% compared to the first quarter, reaching 33% of the total US market. With the new iPhone only six weeks away, we can expect that percentage to jump even more in the upcoming two quarterly reports.

Looking at the numbers: of the 24 million smartphones purchased, 13.4 millions run Android and 7.9 million were iPhones.

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