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Apple Vs. Samsung – The Trial of Twenty-First Century

Ladies and Gentlemen, grab your seats—the show has begun! The trial of the century has kicked off: Apple and Samsung have gone to court for the fifty-first time to strengthen their position on the Smartphone market. The stakes are high now: Samsung is the number one Smartphone manufacturer on a global scale, but Apple says this has happened because they just “signed the painting” instead of authoring it. We’ve collected some of the best stories from the Web to keep you posted.

Apple vs. Samsung, the trial of the 21st century
Samsung’s legal team found itself in hot water with Southern District Court Judge Lucy Koh after it released inadmissible evidence to the press. The leak shows Sony-style design mockups created by Apple designer Shin Nishibori based on a request by Jony Ive, the documents show. Samsung tried to show that the Cupertino company used Sony’s design in creating the most popular iPhone. Judge Lucy Koh made clear that she wants to know who authorized the leak from the legal team, after she said no to the evidence.

On the second day, it was time for Apple’s VP Phil Schiller to testify and say that Apple doesn’t rely on market research in creation of the company’s products. His words were in line with Steve Jobs’ 1998 statement: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them”.

We’ve already posted some of the earlier iPad and iPhone prototypes, but the Verge has put together a gallery of almost 40 different iOS device designs that never hit the production line and have never been made public until now.

During the second day of the trial, Apple Designer Chris Stinger took the witness stand revealing—among other things—two important pieces of information about the iPhone: firstly, the design team has products in their blood; and secondly, Steve Jobs had doubts about the iPhone. This falls in line with Steve Jobs’ words during an AllThingD interview: After the launch of the iPad, the company was concentrating on the iPad, not the iPhone in the first place, but then he was informed that the time for a phone has cropped, so they put the tablet project aside and concentrated on the iPhone. However, they had to get around multiple roadblocks before they released the iPhone that changed the concept of Smartphone.

It’s interesting to read Samsung’s position, and they are absolutely right: Apple didn’t invent the rectangle. But they did invest in innovation, whereas the Korean company did not. Samsung argued that “the entire industry picked up recent Smartphone and tablet trends” due to tech innovations and improvements and admitted—through Samsung attorney Charles Verhoeven’s words—that Apple indeed influenced the market. And again, we’d like to remind you about Google’s letter sent to the Senate Judiciary Committee aimed at smashing the barriers between commercial and standard-essential patents. [Image credit: Flickr]

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