The growth of the iPhone and Android Smartphones is strongly related to their carriers. The Apple vs. Samsung trial has brought one of Apple’s internal documents to light. This time it’s a survey the company put together to find out why consumers choose Android handsets instead of the iPhone.
As the results show, carriers have the heaviest weight in the choice of consumers. You may remember the days when the first-generation iPhone went public: It was only offered by AT&T, so the carrier has seen its subscriber base growing due to Apple’s Smartphone recording a strong growth curve.
However, as Apple redefined the Smartphone, Android devices began to benefit as well, making Apple’s innovation their own, but approaching consumers in a different way. And this was the key to their success: Samsung and other market players made their Smartphones available through all carriers across the globe, while Apple adopted the one-carrier approach, slowing down its own growth. I can’t say, however, that the iPhone’s popularity has dropped since its launch; instead, it became the benchmark for Smartphones, yet it’s penetration into the US Smartphone market has jumped since it made the handset available through multiple carriers.
But let’s look at the data: According to the Apple survey—which the company took before they launched the iPhone at Verizon—48% of Android Smartphone buyers wanted to stay with their current wireless provider. This tells us everything we need to know. Almost half of the Android users who finally purchased Motorola, Samsung or LG Smartphones would have purchased the iPhone if it had been available at Verizon, T-Mobile, Sprint or another wireless carrier. The second most important statistic—but well below the first one—is that 36% of Android Smartphone buyers opted for this mobile operating system because they trusted the Google brand, while only 27% preferred Android Market for Apps.
Interestingly, large displays accounted for only 30%, less than one-third of those surveyed, of those who finally purchased an Android Smartphone, which makes me think about the latest Piper Jaffray survey showing that the iPhone 5’s bigger screen isn’t the No. 1 incentive for future iPhone buyers.
Apple’s internal survey also highlights that a quarter of Android buyers considered an iPhone at the time, but finally ended up with a Smartphone running the Google OS. And my guess is this represents a pretty decent argument as to why Motorola and Verizon’s Droid brand helped the success of the Android in the US. [Via The Verge]Contact Us for News Tips, Corrections and Feedback