Apple and Samsung are the leaders of the smartphone market, according the most recent IDC report. Together they have a combined 72 million shipments accounting for 46.83% of the total of 154 million mobile handsets sold during the second quarter of 2012.
The market shows Android is the most popular mobile OS with 104.8 million devices shipped during the April 1 and June 30 timeframe, accounting for 68.1% of the total smartphone market. iOS however, came in second, with 26 million devices. Windows Phone is the third platform showing growth during that past three months, while Blackberry and Symbian fell below 5% of market share.
"Android continues to fire on all cylinders," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "The market was entreated to several flagship models from Android's handset partners, prices were well within reach to meet multiple budgetary needs, and the user experience from both Google and its handset partners boosted Android smartphones' utility far beyond simple telephony."
"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."
Samsung’s popularity is growing at an accelerated pace, as IDC and other sources highlight. Samsung smartphones accounted for 44% of all Android handsets shipped in Q2, leaving behind all other Android handset manufacturers, both in terms of volume and popularity.
Apple’s iOS, however, posted a 27.5% growth on a year-over-year basis, but as Tim Cook pointed out, its sales were influenced by the upcoming next generation iPhone. This doesn’t mean though that it is loosing ground however, as it still retains a very strong second palcer on a global scale. Other market players such as Blackberry, the smartphone pioneer, is facing hard times lately. It has been loosing market shares both in enterprise and consumer markets, as well as Symbian, which was for years the most popular mobile OS.