A recent Consumer Intelligence Research Partner report highlights that iPad users tend to primarily surf the net, watch videos, listen to music and play games on their devices. In an effort to provide end user information to both Apple and iPad application developers, the company offered user profiles for iPad consumers.
Currently, leisure use is one of the main purposes consumers across the globe buy iPads. This reports even includes buyers of the New iPad. CIRP reports that widely popular tablet was used primarily for accessing the Internet, entertainment and for playing games.
While enterprise adoption is rising and Apple is set to improve the iPad’s business usability, the device isn’t performing as expected as well as businesses would like. Only 13% of Apple tablet owners currently use their iDevice for business purposes. However, this number has improved among new iPad users to 21%. However, the average is 13% and most of the business growth is among devoted Apple product owners. These users are likely to have a Time Capsule, and Apple TV or at least an Airport Wifi router.
As expected, social networking and gaming account for the majority of use with a combined 41%. Flurry’s Peter Farago highlighted in a recent post, that gaming grabbed most of the time spent on a mobile device, and this is not likely to change in the near future. As a deeply integrated part of our lives, social networking is inching closer in terms of mobile engagement.
Michael Levin, co-founder of Consumer Intelligence Research Partner stated recently that “Our rigorous and credible analysis took a fraction of the time needed for conventional market research. We use our detailed database on Apple consumer behavior to discern insights, such as how the New iPad, just launched this past March, seems to attract more business users than previous models”.
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