Facebook is working hard to gain a footing in the mobile market. Recent industry reports show the social media giant is working to improve its Facebook App for iPhone, and that we can expect a Facebook phone by mid-2013.
More than 50% of the 900 million Facebook users access their account on mobile devices, but the social media giant couldn’t grab a single cent from the $3.15 billion in advertising sales, which came from ads on phones. As we previously reported iOS devices lead mobile monetization, but until Facebook launches a revamped app, its iOS users may want to stick with their desktop browser.
Bloomberg broke the news today with the Facebook Phone project. It turns out the phone, codenamed “Buffy”, is on the works again and Bloomberg affirms will be manufactured by HTC, the company that’s been rumored all along to work with Facebook. The sources asked for anonymity and said the Facebook Phone was projected for a public release by the end of this year, but the social media giant pushed back the timetable to give HTC more time to work on other products.
When reached for comment, Facebook stated:
“Our mobile strategy is simple: We think every mobile device is better if it is deeply social,” Menlo Park, California-based Facebook said in a statement. “We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
Facebook’s mobile monetization strategy didn’t create the results they were hoping to get. The company started to offer mobile ads a few months ago in March, but it hasn’t provided any statistics since then, only saying that ad growth won’t keep pace with user gains. However, we are likely to get more info later today after the trading closes, as the company prepares to make public its second-quarter results.Contact Us for News Tips, Corrections and Feedback