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New iPhone 5 Will Hurt Google Big Time!

We already mentioned last month that the new iPhone 5 reportedly will be released in October. As usual, a new iPhone will be launched together with the next version of Apple’s popular mobile OS: iOS 6. If we have a look at facts, combined with some juicy rumors, the new iPhone 5 will hurt Google big time!

It is a known fact that Steve Jobs wasn’t very fond of the Android OS. And I guess that is a big understatement. It has been a while, but there was a time Apple and Google were big friends, sharing ideas and developing new things. But since the launch of Android, everything cooled down very quickly.

Everybody knows the famous words of Apple’s founder and former CEO Steve Jobs:

I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.

And later on, when Google’s CEO Eric Schmidt wanted to settle a lawsuit with Apple, Steve Jobs answered:

I don’t want your money. If you offer me $5 billion, I don’t want it. I’ve got plenty of money. I want you to stop using our ideas in Android, that’s all I want.

From the beginning, Google maps and Google search were tightly integrated in the operating system. Since the cold war between the two giants began, Apple made several moves which can be explained as a strategy to bypass Google services in the next version of iOS. If this is going to happen, it will hurt Google right in the heart: financially

People are debating about this for a long time now, but it seems that Google makes more money off iOS than they do off their own Android system. So, it doesn’t really matter to Google if iOS or Android is winning. In both ways, Google will win the battle financially. And Apple wants to make an end to this, and the fact that Google is lifting on the success of Apple. Copied or not…

Google Maps

New iPhone 5 without Google Maps

A relatively easy and very effective way for Apple is to remove Google Maps. Google is earning money from the maps application by means of the ads and location services. Some colleague-blogs already heard from their anonymous sources that iOS 6 would be released with an updated maps-application, thanks to Apple’s acquisition of location-data companies C3 Technologies, Placebase and Poly6. These companies have the knowledge and means to cut Google’s backend, and replace it by Apple’s own backend. Apple already performed this in iPhoto, so it wouldn’t be a big surprise anyway.

Google Search

Since Google is nearly monopolist on the search-market, it will be hard to replace Google’s moneymaking Search Engine. Interesting question would be: How can Google earn money on a service that is free to use? Well, while you are searching the index, Google is collecting your data, aggregating it and selling it. So the moneymaking product is not the search. The moneymaking products are the users like you and me! But there is another possibility by placing an intermediate between the user and the Google Database. In other words, Apple will do the Google search-request on our behalf and returns the results to us. In this way, there is no direct contact between the user and Google, which prevents Google from collecting data.

Apple's Siri as intermediate?

In fact, this is already done by integrating Siri: Apple’s new Datacenter in Maiden California is making the request on our behalf. Like this, Apple will hurt Google below the belt: right into the wallet!
So, Apple is not only fighting back legally to stop copying all the Apple ideas, but also by cutting out Google from the huge revenues of iOS 6.

New iPhone 5 and iOS 6

As always, we must see what really happens when Tim Cook gives us a sneak peak on the WWDC in June, but it is nearly sure that Google will be hurt big time after the launch of iOS 6 and the new iPhone 5.

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