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Smartphones with Flexible OLED Displays to be Introduced by Samsung in 2012

As you all know, Apple has been enjoying quite a bit of success with its newly released iPhone 4S which broke record sales when it was launched. But apparently, it is not only the Cupertino company who has been triumphant in the smartphone industry but also Samsung Electronics as well. On a previous report, Samsung managed to overtake Apple as the world's no. 1 smartphone manufacturer in Q3 2011, after the latter enjoyed the top stop during the 2nd quarter. Following its announcement of strong profits at its mobile division, the South Korean company announced that they're looking to release devices with flexible screens in 2012.
Samsung Logo
Samsung made the announcement last Friday that customers can expect mobile phones with flexible displays next year, shortly it will be followed by other range of devices such as tablets. The Korean giant said that it is an effort to keep the momentum that was provided by its latest flagship smartphone, the Samsung Galaxy S II which has managed to sell 10 million units in just five months. The comments were blurted out by Samsung spokesman Robert Yi during their 3rd quarter earnings call. According to Yi, "The flexible display, we are looking to introduce sometime in 2012, hopefully the earlier part. The application probably will start from the handset side". He then made a follow-up comment that tablets and other portable devices will also get flexible displays.
Samsung Flexible Display
In the past, Samsung has demonstrated flexible OLED (organic light emitting diode) displays which enables the screens to be displayed in a curved manner. Within each pixel of the flexible screen has materials that emits light making the technology more appropriate with flexible screens rather LCDs which requires a backlight in addition to the flexible screen. Here's a video of Samsung's Flexible OLED Screen being beaten by a hammer:

As you can see, the flexibility and durability of these screens are indeed remarkable. It was pounded by the hammer and it was seemingly un-dented and not even a scratch is visible. While the technology is indeed impressive, we can't seem to fathom just how will smartphones take advantage of flexible screens or how is it any better than any conventional displays? It would indeed render the device's screen more durable and free from scratches but we are not sure where does the flexibility applies. It would be interesting to see what Samsung comes up with next year. [via MacWorldUK]

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