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Apple Leads in Mobile Brand Loyalty, Ahead of Android and RIM

There is no doubt that the competition inside the smartphone industry has been rather fierce these past years. And one such competition involves the long time battle between two operating systems, Apple's iOS and Google's Android. When it comes to branding, it is no doubt that Apple is one of the strongest around, if not the strongest. But just how loyal Apple fans are? A report surfaced today claiming that iPhone owners are more likely to display brand loyalty more than others.

Apple Brand Loyalty Apple Leads in Mobile Brand Loyalty, Ahead of Android and RIM
The report came from a research from called GfK, where it says that iPhone owners are more likely to pick up another iPhone when the time comes that they need to upgrade. To be specific, 84% of users that are using the iPhone responded that they would be upgrading to the new iPhone. This is compared with the 60% Android users saying that they will pick up a device with the same operating system. And as for Research In Motion, only 48% of the current BlackBerry users are planning to stick with the device.

From GfK:

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty.

So what's the reason for the loyalty of iDevice users and what prevents them from making the switch? 33% said that they do not want to disrupt the familiar setup of their current smartphones with regards to applications and features. 29% said that they do not want to bother learning another type of device and 28% said that they are not inclined to transfer content from one smartphone to another and this includes music, videos, apps and so on.

About 19% of the consumers who own both an iPhone and iPad believe that switching to other devices is far more harder than switching bank accounts. GfK claims that brand loyalty increases when a customer increases the number of apps and services they use. Smartphones are becoming more advanced as time goes on and manufacturers are making sure that they provide the smoothest user experience. 71% of smartphone consumers believe that the "services and features on their devices work seamlessly with each other".

Well this research is definitely quite telling. Apple is known to provide one of the best user experience in the market with its streamlined, no-nonsense approach. And if a device works out for you, why would you make the switch to another platform? [via 9to5Mac]

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