There is very little doubt that Apple is currently one of the most dominant forces in the tech industry with its impressive line-up of iDevices and Macs. And judging from the way it looks, it doesn't seem like Apple is going to be slowing down anytime soon. There have been some significant buzzes that the Cupertino company is planning to manufacture its own Apple-branded HDTV displays. Now in-line with those rumors, a report published today indicates that production of the said HDTVs are expected to begin early next year.
Jefferies analyst Peter Misek stated in a note to investors this week that Apple is expected to strike a partnership with Sharp for TFT-LCD panels for it upcoming HDTV displays. Production for the so-called "iTV" is expected to commence at around February and it will take place on the company's Gen 10 Sakai facility which is situated in Osaka, Japan. This production schedule is just on time for Apple to set a launch on the middle of 2012.
Probably threatened by Apple's rumored foray into the HDTV display market, other TV manufacturers have been compelled to go on a quest to find out the features of the fruit company's purported HDTV. "They hope to avoid the fate of other industries and manufacturers who were caught flat footed by Apple" said Misek while adding that mainstream TV manufacturers are at least 6 - 12 months behind.
On an interesting side note, other TV manufacturers are said to be interested with Android as a potential counter-measure to Apple's anticipated TV display. And this would mean that once again, manufacturers will be making the hardware while Google provides the operating system effectively making the television market very much like the landscape of the smartphone market. Apple already has the software and cloud capabilities so TV makers are looking into Android's direction.
Before passing away, Steve Jobs told biographers that one of the things that he wants Apple to reinvent would be our standard television set. Which certainly gives credence to the long-standing rumors of Apple branded HDTVs. Jobs hinted that a completely new product will feature "the simplest user interface you could imagine". Jobs said in an interview with his biographer that there was no reason for televisions to be as difficult to use as they are now.
If there is ever a company that is capable of penetrating an established industry such as the TV market, it is definitely Apple. It would be interesting what they have in store. [via AppleInsider]Contact Us for News Tips, Corrections and Feedback