It's no secret that Apple's foray into the mobile industry with the iPhone is a huge success for the company. Apple products are known to have expensive price tags yet it does not seem to affect its popularity and over time continues to break records in terms of smartphone sales. And now to the surprise of virtually no one, the iPhone 4 is currently the top best-selling smartphone in the U.S. Market.
This is based on the Mobile Phone Track report by research firm NPD for the second quarter of 2011. According to the NPD report, it shows that Android continues to lead the smartphone market by snagging 52% of sales made on Q2 of 2011. Apple managed a slight gain of 29% with its iPhone product line. However, things are not looking so good for Research in Motion's Blackberry devices as it continues to decline and managed only to grab 11% of the market share. Windows Phone 7, Windows Mobile, and webOS held a steady share with less than 5% of the market for each.
Dan Frommer, through his new technology website SplatF, pulled out some interesting details from the Q2 Mobile Phone Track report of NPD. According to the website, the iPhone 4 remains to be the top-purchased smartphone of U.S. consumers, outselling several Android-based devices made by companies such as HTC and Samsung. Here's the top five best-selling phones during Q2 2011, via NPD’s Mobile Phone Track service:
- Apple iPhone 4
- Apple iPhone 3GS
- HTC EVO 4G
- HTC Inspire 4G
- Samsung INTENSITYII
As you can see on the list, the top two top-selling belongs to Apple. The fact that the iPhone 3GS, a two-year old phone that is likely to retire this year, still manages to outsell other technologically advanced smartphones speaks volume with regards to just how strong the Apple brand is. Or it could also be that most consumers simply want a phone that works for them despite being technologically outdated. Not to mention the fact that the iPhone 3GS is offered at an extremely low price of $50 when bundled with a 2-year carrier contract. Definitely an impressive feat for a device that is already in its twilight years.
But how can the top two best selling smartphones come from Apple, when the Android managed to snag more than half of the market share? Well, the main factor would probably be the "one size, fits all" that Apple offers when it comes to their devices. If a user wants an iOS phone, they have two a total of two options. On the other hand, if one prefers an Android then they have more than twenty options to choose from. But then again if one wants a phone, they will most likely settle to purchase that particular phone regardless which sort of operating system it runs. So Apple's brand recognition and product quality definitely plays a significant part here.
Despite the absence of a new iPhone for the second quarter of this year, Apple performed some measures that undoubtedly helped in keeping the consumers interested. First is they launched a CDMA version of the iPhone 4 under the Verizon network back in February. Secondly, they also released a white version of the iPhone 4.Contact Us for News Tips, Corrections and Feedback