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Apple Launches Volume Purchasing Program, Businesses Can Now Buy Apps in Bulk

If you are an owner of a business, then perhaps you are aware that there are many apps available in the App Store that are designed to help you with your business operation. But the thing is, purchasing business apps one by one for every iDevice owned by you and your employees can be a really tedious task. Wouldn't it be nice if you can purchase by bulk and which you can easily distribute to all concerned parties within the organization? Well fortunately for you, Apple hears you, and they can offer you just that.

Apple Volume Purchasing
Apple has just introduced their Volume Purchasing for Business in the iTunes App Store. Basically Apple's Volume Purchasing program will enable any business organization or educational institutions to purchase apps from the App Store in bulk.

Streamline your purchasing process and put more power and productivity in the hands of your workforce. Every paid app in the App Store is available for businesses to buy in volume through the program website. Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.

In addition to bulk purchases, business organizations can also buy customized apps that are specifically designed around the needs and requirements of the company with regards to their business operation.

Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users. Using the Volume Purchase Program, you can securely and privately purchase custom B2B apps for iPhone and iPad that make your business even more effective.

If you are a developer who is enrolled in the iOS Developer program you can create custom B2B apps for sale to your customers enrolled in the Volume Purchase Program.

Another neat feature of Apple's Volume Purchasing program is that businesses will be able to distribute their purchased apps easily among their employees.

The Volume Purchase Program makes it easy to distribute apps within your organization. When you buy apps in volume or custom B2B apps, you will receive redemption codes for each app. You can control who gets the apps by providing these codes to users via email or an internal website. You can also use third-party Mobile Device Management (MDM) solutions to manage redemption codes centrally.

Apple Apps Volume Purchase Program
However, there is one drawback to this particular program of Apple, which simply doesn't make sense. Even though you are purchasing apps in bulk orders, you will still need to pay for the apps at full price. Meaning no discounts, which is quite a reasonable expectation if you are to buy bulk from elsewhere.

Despite of that, this program can still benefit many businesses and educational institutions if only for the convenience that it can provide. This is definitely a good move for Apple for making itself more visible to the corporate world. In addition, this is also another great opportunity for many talented iOS developers to further expand their income stream.

Check out Apple's App Store Volume Purchasing for Business.

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