Apple has made some big announcements at the company's keynote presentation yesterday at the WWDC 2011 when they previewed the iOS 5, iCloud and the Mac OS X Lion. In addition to those announcements, an update to the iTunes was unveiled by none other than Steve Jobs himself, the iTunes 10.3. So what's new to this version of the iTunes?
iTunes 10.3 is currently in its beta form and is available for download to the general public. The most noteworthy addition to this iTunes update is that it is now compatible with Apple's cloud storage service, the iCloud which is set for release this fall. For now, the iTunes 10.3 will give users the access to an early feature of the iCloud, iTunes in the Cloud. This feature is currently on beta.
What's new in iTunes 10.3
Introducing iTunes in the Cloud beta. The music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want.
- Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices.
- Download Previous Purchases. Download your past music purchases again at no additional cost. Your purchases are available in the iTunes Store on your Mac or in the iTunes app on your iPhone, iPad, or iPod touch. Previous purchases may be unavailable if they are no longer on the iTunes Store.
iTunes 10.3 also adds Books to the iTunes Store, where you can discover and buy your favorite books on your computer and automatically download them to iBooks on your iPhone, iPad, or iPod touch.
This version also allows you to use Automatic Downloads with apps and books or download previously purchased apps and books from your computer or iOS device.
With iTunes in the Cloud, all of your purchased contents including songs, Apps, books and so on are now possible to be synced with up to 10 devices. This includes your Mac, PC, iOS devices and iPads. For contents that you have already purchased, you will have the option to download them individually.
In addition to that, your music that you didn't purchase from iTunes can be converted to a higher quality 256 kbps AAC version that matches with iTunes. Although this service is not exactly free because there is an annual fee of $24.99.
From the looks of it, aside from the iCloud features, iTunes 10.3 doesn't seem to have that much to offer that sets itself apart than the current stable version of iTunes, the iTunes 10.2.2. But if you want to try out the new iTunes in the Cloud feature, then it could be worth an upgrade.
Take note that aside from the iTunes 10.3, Apple also announced another update which is the iTunes 10.5 which have better compatibility with the iOS 5 and better iCloud support. But it is still in beta form and only available to developers for the time being.