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Apple Plans To Launch Something BIG To Coincide With 10th Retail Anniversary Event

According to BGR, one of their ninja sitting at Apple HQ has tipped them that Apple may launch something BIG at its 10th retail anniversary event on Thursday, May 19th. Rumors have been floating around for quite sometime now about a possible iDevice launch at this event, though Apple has not promised anything just yet.

Apple Store
Trusted sources at BGR speaks about:

  • Overnight shifts are planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office and also sign NDA's with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware fopr the installation,with more to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside and find what Apple is upto.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training”, in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.

Apple has been planning this event for quite sometime now. Employees were even restricted from taking personal leaves and every Apple store employee will be asked to undergo special training to gear up for the milestone event. Also on May 22nd, the following Sunday, all Apple stores are scheduled for mandatory meetings as well. This definitely sounds interesting, but could this actually be the launch of a new iPhone/iPod /iPad? Speculating this preperation as a new product release by Apple is out of the league especially when the unveiling is at a retail outlet. It could just be that Apple is planning to refresh the display line of iDevices off the store shelves for this event.

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