Here is a list of 10 useful URL shortening services services through which you can turn your long URLs into short URLs and share them with others easily. Some of the services listed below provide custom alias, analytics and add-ons support where as some also provides additional password protection feature. All other features are listed in the description of each URL shortening service. Don't forget to vote for your favorite URL shortening service in comments.
Its the default url shortening service provided by Twitter with built-in link tracking and analytics, a plugin for firefox, and native Twitter posting support.
j.mp is owned by the same company as bit.ly and offers same features as bit.ly. However the only difference is that j.mp is 2 characters shorter than bit.ly
3.ly also known as "The Shortest in the World!" is another 3 character URL shortening service like bit.ly. To view the hit count of your URL, just add the minus sign to it in the end.
Over 400 million URL have been shortened via tinyurl.com. It was a standard url shortening service before bit.ly was created. TinyURL offers a browser bookmark button that will provide a TinyURL of the page you are on. TinyURL also offers a preview feature for your browser that will allow you to preview where a TinyURL will go, before you click on the link.
Su.pr is the only URL shortening service that also helps your content get more traffic! Every Su.pr URL you create exposes your content to StumbleUpon’s nearly 8 million users. You will need a StumbleUpon account to access the Twitter integration, traffic analytics, and custom URLs.
is.gd is a service that shortens URLs such as web addresses. This is useful in many circumstances e.g. in email clients that break long URLs.
tr.im is another URL shortening (trimming) service which provides you with analytics and add-on support for Mozilla Firefox
goo.gl is a URL shortening service offered by Google. To use the service you must download the Google Toolbar.
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A simple service that you can use to shorten long URLs and password-protect them.